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Email marketing software
Updated 2026-06-07 · 工具猫
Disclosure: this page contains affiliate links. If you buy through them we may earn a commission at no extra cost to you. Rankings reflect our honest opinion and are not influenced by commissions.
ActiveCampaign is powerful but has no free plan and can get expensive. If you want similar automation for less, GetResponse is our top pick; for the cheapest big-list option go with Brevo, for simplicity pick MailerLite, and creators should choose Kit. Here's the honest breakdown.
| Product | Free plan | Paid starts | Automation | Best for | |
|---|---|---|---|---|---|
| GetResponse | 500 contacts | $15/mo (Email Marketing) | Good / funnels | Funnels + budget | Visit · link coming soon |
| Brevo (Sendinblue) | 300 emails/day, 100k contacts | $9/mo (Starter) | Basic / mid | Cheap CRM + email | Visit · link coming soon |
| MailerLite | 500 subs / 12k sends | $10/mo (Growing Business) | Basic | Simplicity / value | Visit · link coming soon |
| Kit (ConvertKit) | Up to 10,000 subscribers | $39/mo (Creator) | Visual sequences | Creators | Visit · link coming soon |
4.2
All-in-one platform with automation, funnels, landing pages and webinars at a lower price than ActiveCampaign.
Best for: Automation + funnels on a smaller budget
4.3
Cheap send-based platform (formerly Sendinblue) with automation, SMS and a free CRM.
Best for: Large lists that want CRM + automation cheaply
4.5
Simpler, cheaper alternative for teams that don't need ActiveCampaign's full power.
Best for: Simplicity and low cost
4.6
Creator-first platform (formerly ConvertKit) with clean visual automation for newsletters.
Best for: Creators who want automation without complexity
GetResponse is the closest like-for-like alternative if you want comparable automation and funnels for less. Brevo wins on price for large lists, MailerLite is the simplest switch, and Kit is the best fit for creators who don't need a full sales CRM.
What's a cheaper alternative to ActiveCampaign with similar automation?
GetResponse offers comparable automation, funnels and even webinars at a lower entry price ($15/mo) and includes a free starter plan, which ActiveCampaign lacks.
Is there a free alternative to ActiveCampaign?
ActiveCampaign has no free plan. Free alternatives include Brevo (300 emails/day, 100k contacts), MailerLite (500 subscribers) and Kit (up to 10,000 subscribers), though none match ActiveCampaign's automation depth.