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Email marketing software
Updated 2026-06-07 · 工具猫
Disclosure: this page contains affiliate links. If you buy through them we may earn a commission at no extra cost to you. Rankings reflect our honest opinion and are not influenced by commissions.
Looking to leave Mailchimp after the 2026 free-plan cuts and rising prices? Our top pick for most people is MailerLite for value, Kit for creators, and Brevo for large lists. Here are five strong alternatives, with honest trade-offs for each.
| Product | Free plan | Paid starts | Best for | |
|---|---|---|---|---|
| MailerLite | 500 subs / 12k sends | $10/mo (Growing Business) | Value / SMB | Visit · link coming soon |
| Kit (ConvertKit) | Up to 10,000 subscribers | $39/mo (Creator) | Creators | Visit · link coming soon |
| Brevo (Sendinblue) | 300 emails/day, 100k contacts | $9/mo (Starter) | Large lists | Visit · link coming soon |
| ActiveCampaign | None (14-day trial) | $15/mo (Starter, annual) | Automation / CRM | Visit · link coming soon |
| GetResponse | 500 contacts, unlimited newsletters | $15/mo (Email Marketing) | Email + webinars | Visit · link coming soon |
4.5
Clean, affordable email platform with a generous free tier and an easy drag-and-drop editor.
Best for: Best overall value for small businesses
4.6
Creator-focused platform (formerly ConvertKit) with the most generous free tier for audience builders.
Best for: Creators and newsletter writers
4.3
Send-based pricing (formerly Sendinblue) that keeps big lists cheap, plus SMS and a free CRM.
Best for: Large lists that email infrequently
4.5
The power user's choice for deep automation and a built-in sales CRM.
Best for: Automation-heavy teams and sales workflows
4.2
All-in-one platform with email, automation, landing pages and webinar tools.
Best for: Teams wanting webinars + email in one place
For most small businesses, MailerLite is the easiest Mailchimp replacement on value. Creators should move to Kit for its huge free tier, large lists should consider Brevo's send-based pricing, automation-heavy teams should look at ActiveCampaign, and anyone wanting webinars baked in should try GetResponse.
What is the closest free alternative to Mailchimp?
Kit and Brevo both offer far more generous free plans than Mailchimp in 2026 — Kit supports up to 10,000 subscribers and Brevo stores up to 100,000 contacts (with a 300-emails/day cap). MailerLite's free plan covers 500 subscribers with 12,000 monthly sends.
Why are people leaving Mailchimp in 2026?
In early 2026 Mailchimp cut its free plan from 500 contacts and 1,000 sends down to 250 contacts and 500 sends, and raised prices for some legacy users. Combined with contact-based billing that scales steeply, many users are switching to cheaper alternatives.