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Email marketing software
Updated 2026-06-07 · 工具猫
Disclosure: this page contains affiliate links. If you buy through them we may earn a commission at no extra cost to you. Rankings reflect our honest opinion and are not influenced by commissions.
Our overall pick is Kit (formerly ConvertKit) — its free plan covers up to 10,000 subscribers, which no other major platform matches. But the right tool depends on who you are: creators and newsletter writers should start with Kit, online stores and small businesses get the best value from MailerLite, and anyone on a tight budget with a large list should look at Brevo's send-based pricing. Below we rank five platforms in order, with honest trade-offs for each.
| Product | Free plan | Paid starts | Automation | Best for | |
|---|---|---|---|---|---|
| Kit (ConvertKit) | Up to 10,000 subscribers | $39/mo (Creator, 1k subs) | Visual sequences | Creators | Visit · link coming soon |
| MailerLite | 500 subs / 12k sends | $10/mo (Growing Business) | Good / included free | Value / SMB | Visit · link coming soon |
| Brevo (Sendinblue) | 300 emails/day, 100k contacts | $9/mo (Starter, 5k sends) | Basic / mid | Large lists, low budget | Visit · link coming soon |
| ActiveCampaign | None (14-day trial) | $15/mo (Starter, 1k, annual) | Advanced / multi-step | Automation + CRM | Visit · link coming soon |
| GetResponse | 500 contacts, 2.5k emails/mo | $15/mo (Email Marketing, annual) | Good / funnels | Email + webinars | Visit · link coming soon |
4.6
Creator-first email platform (rebranded from ConvertKit in 2024) built around newsletters, sequences and audience growth, with the most generous free tier on the market.
Best for: Creators and newsletter writers building an audience
4.5
Clean, affordable all-rounder with a modern drag-and-drop editor, generous automation on the free tier and low-cost paid plans.
Best for: Best overall value for small businesses
4.3
Affordable all-in-one platform (formerly Sendinblue) billed by emails sent rather than contacts stored, with SMS and a free CRM included.
Best for: Large lists on a budget that email infrequently
4.5
The power user's choice for deep, multi-step automation paired with a built-in sales CRM and granular segmentation.
Best for: Automation-heavy teams that need a CRM
4.2
All-in-one platform pairing email, automation and landing pages with built-in webinar tools on higher tiers.
Best for: Teams wanting webinars and email in one place
Kit is our overall winner thanks to its unmatched 10,000-subscriber free plan and creator-focused tooling — it's also the best pick for creators specifically. For best value, MailerLite delivers a polished editor and free automation at the lowest paid price. Large lists on a budget should choose Brevo's send-based pricing, automation-heavy teams should invest in ActiveCampaign, and anyone needing webinars baked in should try GetResponse.
What is the best email marketing software for beginners?
MailerLite is the easiest to start with thanks to its clean drag-and-drop editor and a free plan that includes automation. Creators specifically should pick Kit, whose free plan supports up to 10,000 subscribers.
What is the best free email marketing software in 2026?
Kit has the most generous free plan, supporting up to 10,000 subscribers with unlimited sends. Brevo stores up to 100,000 contacts free (capped at 300 emails/day), while MailerLite's free plan covers 500 subscribers with 12,000 monthly sends.
Which email platform is cheapest for a large list?
Brevo, because it charges by the number of emails you send each month rather than how many contacts you store. A big list that emails infrequently stays cheap, with paid plans starting at $9/mo.