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Email marketing software
Updated 2026-06-07 · 工具猫
Disclosure: this page contains affiliate links. If you buy through them we may earn a commission at no extra cost to you. Rankings reflect our honest opinion and are not influenced by commissions.
Short version: if you're a creator, newsletter writer, or solo business focused on building an audience, pick Kit — its free plan covers up to 10,000 subscribers. If you run an online store or want all-in-one marketing with CRM-style reporting, Mailchimp is the broader toolkit. ConvertKit rebranded to Kit in 2024, so they're the same product.
| Product | Free plan | Paid starts | Best for | Automation | |
|---|---|---|---|---|---|
| Kit (ConvertKit) | Up to 10,000 subscribers | $39/mo (Creator, 1k subs) | Creators | Visual sequences | Visit · link coming soon |
| Mailchimp | 250 contacts / 500 sends/mo | $13/mo (Essentials, 500) | SMB / e-commerce | Customer Journeys | Visit · link coming soon |
4.6
Creator-first email platform (rebranded from ConvertKit in 2024) built around newsletters, sequences and audience growth.
Best for: Creators, newsletter writers and solo founders
4.0
All-in-one marketing platform with email, automations, landing pages and basic CRM, owned by Intuit.
Best for: Small businesses and e-commerce wanting one toolkit
For audience-building creators, Kit wins on value — the 10,000-subscriber free tier is unmatched. For a small business that wants email plus e-commerce, landing pages and reporting in one place, Mailchimp is the more complete platform, just watch the scaling costs.
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in 2024. It's the same company and product, just a new name.
Which has a better free plan, Kit or Mailchimp?
Kit, by a wide margin. Kit's free plan supports up to 10,000 subscribers (with feature limits), while Mailchimp's free plan was reduced to 250 contacts and 500 sends per month in early 2026.
Is Mailchimp better for online stores?
For e-commerce, Mailchimp offers stronger built-in store integrations, product retargeting and revenue reporting than Kit, which is built primarily for creators and newsletters.